Supervision of a brand’s reputation and reacting to everyone's concerns and reactions to build trust in a brand is Brand Monitoring.
Importance of Brand Monitoring: To identify and address breach Trademark laws are supposed to protect consumers and brand owners from unfair competition and Brand monitoring is a way to enforce this. Some brand infringers adopt their domain names that are similar to your own brand. But Brand Monitoring can track and stop them from doing unfair competition.
Addressing competitor and consumer reactions: Brand monitoring allows any business to react to competitor and consumer reactions. Usually, all reactions can be seen on social media, forums and complaint sites. This also allows monitoring your own brand with the perspective of all positive and negative feedbacks and reacting to those to make it positive.