Our Blogs

Brand awareness through Digital channel -

Brand awareness through Digital channel

You cannot deny the fact that the significance of brand awareness has increased in value more than it has ever been in the past. According to a research in Forbes, more than 75% of a brand’s value is intangible. Fortunately, now you don’t have to rely upon expensive billboards or TV ads for building awareness. Give thanks to the Internet! Also based on the business and interest you can choose and map your target activity.

Here are a few strategies you can use to increase brand awareness through the internet and help your business thrive.

Using Facebook:

You probably know that Facebook is the #1 social media platform, which most people use. If you are looking for the most effective Marketing Strategies you can implement, you’re in the right place. As of April 2019, it was found that women aged between 18 and 24 years, and males between the ages of 25 and 34 years constituted the biggest demographic group of Facebook users.

1. Leverage the Existing Traffic to Your Site

Put a social media icon that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have.

2. Use Facebook Ads

Facebook ads currently aid you create your campaign depending on the results you want to gain:

  • Facebook Page Engagement: These are Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
  • Facebook Page Likes: Ads that build your audience on Facebook
  • Clicks to Website: Ads that encourage people to visit your website
  • Website Conversions: Ads that promote specific actions for people to take on your website.
  • App Installs: Ads that encourage people to install your app
  • Event Responses: Ads to promote your event

3. Engage with Other Facebook Pages

Search for those Facebook pages where your customers hang out.
Your comment will serve as a link to your page that can lead to an additional.

4. Indulge in Co-Marketing

You can join a partnership program with some other brand along with non-competing and complementary products for offering original research.

 

Using Instagram:

Instagram demographics show males between 18 – 24 years old, while 75% of all users are aged between 18 and 24. 90 percent of Instagram users are younger than 35.

1. Focus on the first impression of your page

Basically, if your brand’s Instagram page doesn’t grab the attention of users, you won’t have much luck getting followers. For the most part, it’s best to keep everything short, to the point, and professional.

2. Post content on a regular basis

Research says that the top brands on Instagram post about 10 or 11 times per week. Mix up your content. While it’s okay to post content that’s not promoting a product, you want to stay away from controversial topics.

3. Go live

Live video gives you the opportunity to connect with your audience in real time. While you broadcast, they can comment. Make sure you respond to these comments, and try your best to acknowledge those users.

4. Run targeted ads

Instagram has been acquired by Facebook. You can set up your ads the same way on both networks.

5. Run contests and giveaways

Promotional contests and giveaways are a good strategies for brands to engage with their audiences on social media. Everyone loves a good deal. Share discounts with your followers on Instagram to encourage them to buy.

 

Using Snapchat:

78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.

1. Give a “Behind-the-Scenes” Look

This is a chance to showcase the raw or real story behind these brands and celebrities that work with them.

2. Allow Influencers to do a Snapchat “Takeover”

Allowing other bloggers or celebrities can account for a day can be a way to draw attention to your message.

Brand recognition is one of the most important competitive advantages that a business has. Creating a strong brand in the 21st Century is easier than ever thanks to the internet.

 

Using LinkedIn:

23.1 per cent of LinkedIn users is between 25 and 34 years old.

LinkedIn has achieved to gather approximately 100 million users.

LinkedIn is the most widespread social networking sites when it comes to online “business networking”. It is a platform that allows business people and professionals all over the world, regardless of their industry, to connect with other professionals.

The aim of the connection is to share information, market products and services, find jobs, form B2B relationships, and much more. LinkedIn works similar to other social networks.

Brand recognition is one of the most important competitive advantages that a business has. Creating a strong brand in the 21st Century is easier than ever thanks to the internet.

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *