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Brand Awareness Through Digital Channel -

Brand Awareness Through Digital Channel

How to Increase Brand Awareness through Digital Platforms

You cannot deny the fact that the significance of brand awareness has increased in value more than it has ever been in the past. According to a research in Forbes, more than 75% of a brand’s value is intangible. Fortunately, now you don’t have to rely upon expensive billboards or TV ads for building awareness. Give thanks to the Internet! You can maximize the potential of high-return and low-cost tactics to make your brand stand out from the crowd.
Here are a few strategies you can use to increase brand awareness through the internet and help your business thrive.

Facebook:
You probably know that Facebook is the #1 social media platform, which most people use. If you are looking for the most effective Marketing Strategies you can implement, you’re in the right place. As of April 2019, it was found that women aged between 18 and 24 years, and males between the ages of 25 and 34 years constituted the biggest demographic group of Facebook users.
1. Leverage the Existing Traffic to Your Site
Put a social media icon that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have.
2. Use Facebook Ads
Facebook ads are not expensive infact you will like them once you tried to test them to get the best conversion that can impact your followers and your business growth. Facebook ads currently aid you create your campaign depending on the results you want to gain:
● Facebook Page Engagement: These are Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
● Facebook Page Likes: Ads that build your audience on Facebook
● Clicks to Website: Ads that encourage people to visit your website
● Website Conversions: Ads that promote specific actions for people to take on your website.
● App Installs: Ads that encourage people to install your app
● Event Responses: Ads to promote your event
The structure for each ad varies depending on what results you want to see.
3. Integrate Social Media Sharing
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.
4. Engage with Other Facebook Pages
Search for those Facebook pages where your customers hang out.
Your comment will serve as a link to your page that can lead to an additional.
5. Indulge in Co-Marketing
You can join a partnership program with some other brand along with non-competing and complementary products for offering original research.
Instagram:
1. Focus on the first impression of your page
Basically, if your brand’s Instagram page doesn’t grab the attention of users, you won’t have much luck getting followers. For the most part, it’s best to keep everything short, to the point, and professional.
2. Post content on a regular basis
If you want your brand to always be fresh in the minds of your followers, adding a picture or a video to your profile only once a month, is not an effective strategy. Research says that the top brands on Instagram post about 10 or 11 times per week. The time of these posts is crucial as well.
3. Don’t be too “salesy”
Mix up your content. While it’s okay to post content that’s not promoting a product, you want to stay away from controversial topics.
4. Go live
Live video gives you the opportunity to connect with your audience in real time. While you broadcast, they can comment. Make sure you respond to these comments, and try your best to acknowledge those users.
5. Partner with social influencers
Using social influencers/bloggers to promote your brand, products, and services is an extremely efficient tactic. Basically, if you can get an influencer to promote your brand, you will get sales.
6. Run targeted ads
Instagram has been acquired by Facebook. You can set up your ads the same way on both networks.
7. Run contests and giveaways
Promotional contests and giveaways are two of my favorite strategies for brands to engage with their audiences on social media.
8. Take advantage of the “swipe up” feature
The swipe up feature is a game-changer for businesses. The swipe up feature uses your Instagram story to drive traffic directly to specific landing pages. These lead magnets are a great way for you to drive more traffic to your website and ultimately increase conversions.
9. Offer discounts to your followers
Everyone loves a good deal. Share discounts with your followers on Instagram to encourage them to buy.
Snapchat
1. Give a “Behind-the-Scenes” Look
This is a chance to showcase the raw or real story behind these brands and celebrities that work with them.
2. Allow Influencers to do a Snapchat “Takeover”
Allowing other bloggers or celebrities can account for a day can be a way to draw attention to your message.
3. Don’t Be Afraid to Test But Be Realistic About ROI
Currently, it seems, Snapchat is best used as a mechanism for growing your audience and creating ongoing engagements.
Brand recognition is one of the most important competitive advantages that a business has. Creating a strong brand in the 21st Century is easier than ever thanks to the internet.

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