No longer is it business as usual.
Regardless of what you believe about the COVID-19 or the media, the economic contingencies caused by the pandemic should be a motivation. Take a second look at how you manage and can still increase your business.
Can You Develop Your Business During The COVID-19 Crisis?
The answer conclusively is maybe!
● A volatile economy can create just as many possibilities as it destroys.
● Depending on the industry you’re in, some losses are unavoidable. Indeed for many entrepreneurs, it’s about minimizing your losses and finding ways to capitalize on opportunities.
This doesn’t mean taking advantage of the helpless by selling essential necessities at marked-up prices.
● Whatever you decide, it’s important to make data-driven decisions and anticipate the outcomes of your decisions based on insight and analytics.
What’s The Strategy You Should Use?
● As cities lockdown and people are forced into isolation, one of their best friends becomes the internet.
● This is your chance to move your digital communication to the next level. People will be seeking updates, answers, and ways to improve their personal and professional life.
● If your business has a solid digital marketing strategy, you’re in a better position to endure this storm.
Important questions to ask when it comes to reaching your audience online:
● Does your business have a strong online presence and an easy-to-use online interface?
● Have you implemented a Pay per Click service (PPC) campaigns for your services?
● Do you have a social media campaign that engages with your potential customers?
● Are your website and content optimized for search engines with respect to SEO guidelines?
If you have not invested in an omnichannel digital marketing strategy, with messaging and customer experiences across channels and platforms, it’s not too late to start. Also, if you are already invested in online, consider devoting even more resources to this critically important area.
● So, if you have marketing knowledge and expertise, take the time to build compelling online content.
● Content that provides prospects with valuable information on how to solve the most pressing problems possibly caused by the crisis will be advantageous.
● Then make that content available across online channels and throughout the digital ecosystem.
Now Is The Time To Maintain, Build And Grow Your Customer Relationships
You may already feel your business is doing everything it can to acquire new customers. But, what strategies have you put in place to retain existing customers, and how are you interacting and communicating with your current customers?
After all, it’s common knowledge that it’s far easier and less costly to keep an existing customer than to onboard a new one.
When your customers feel that you value them, your business, loyalty and brand preference tend to grow.
How to maintain and improve your customer relationships:
● Don’t despair about the current craziness in the world. Consider this an opportunity to grow your business with your current customers.
● Deliver relevant, timely content that solves customers’ immediate and long-term challenges
● Deepen the customer relationship by offering more products and services
● Be responsive to all customers, regardless of the channel they choose (because they need to feel valued and trust you to deliver on your promise)
During economic uncertainty, we can’t hide our face in the sand and hope it all goes away. How you still maintain and grow your business during a pandemic is by staying focused.
You must continue to move forward, but with caution. Identify, then eliminate, unnecessary expenses, outsource non-core competencies and use the extra money to invest and grow in your business.
Best Way to Lower your marketing costs:
● Choose an agency or consultant that has the expertise and requires no training. One that can easily step into the role, to reduce your go-to-market timeframe and keep your overhead costs down
Outsource digital marketing performance management
● With the level of technical expertise needed, no one can do it all.
● Whether you currently implement any or all these strategies, during a crisis there will always be things beyond your control. And ample opportunities to try a more effective and efficient approach.
● For your business to thrive, you must remain laser-focused on seeking ways to continue to build your business and keep your customers happy.
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