1. We provide Best Email Marketing with planned Strategy
Email marketing means more engagement/more engagement means more leads/more leads mean more conversions/more conversions means more $$$. If you’re not using this marketing strategy to communicate with your clients, then you’re missing out—BIG time!
Select an ESP (Email service provider)- ESPs are services that let a business manage an email account through an online interface. In simple words, they enable a company to manage an email marketing campaign by providing avenues to format an email message to include images, links and custom layout design.
Build Lists:The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience; you’ve sent the appropriate email to fit your objective. A lot of companies build lists based off new and old clients. Others build lists based off other things. Ultimately, the lists we will build will be specific to our business or industry i.e. eLearning and IT solutions, and will be designed toward a specific objective.
Get Specific Also known as segmentation, this email marketing strategy allows us to target specific email users with a specific invitation or message. For example, if our company wants to engage its most loyal business clients, then it will segment its email list into a specific group around this marketing demographic and then target this group with special offers, relevant blog posts or event announcements. Segmentation is often considered a luxury service for an ESP, so be prepared to shell out a few extra ROI.
Get Automated An ESP should provide automation options that allow you to communicate with your prospective or current customers in a timely and relevant manner. A great example of automation is using an auto responder to reach out to someone who has either filled out a form or downloaded content on your website. For example, if someone subscribes to a newsletter on our website and they’re a new user, an auto responder can be created that will reach out to this potential customer to further the conversation.