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How Artificial Intelligence Is Transformed Traditional Digital Marketing

How Artificial Intelligence Is Transformed Traditional Digital Marketing

Artificial intelligence (AI) is the smart practice of incorporating smart technology, machines, and services into our daily lives. Artificial intelligence (AI) can take many forms. 

Let's take an example:  Apple Watch 

Your Google Maps which guide you through the journey to take a different route because of unexpected heavy traffic? 

Artificial Intelligence (AI) is leading the way in almost every industry and it's the future. People are adopting it as a powerful weapon and for growing up in their field. The latest statistics show that current AI technology can boost business productivity by up to 60%.

Basically, businesses that are using Artificial Intelligence have more chances to stay ahead in the competition in many different ways.

Even Google uses AI to inform its SERPs (search engine results pages) and deliver better, more relevant results. Similarly, AI can also help you design a successful SEO strategy to its ability to read, interpret, and store virtually huge amounts of data.

AI for SEO can assist businesses to unearth trending keywords and topics, as well as gain a better understanding of customers’ buying patterns and behaviors.

Here are the things you need to know about Artificial Intelligence that will help Artificial Intelligence be involved in marketing strategy.

1. Real-time chatbots for customer service

Real time chatbots for customer service

You might have at least once chatted with a bot in an online store, from their Live Chat option on the website, or through social media, especially Banks, Facebook Messenger, and Instagram. This is how Artificial Intelligence is applied to build better customer service and create a brand image.

Besides answering the repetitive questions from customers - those questions related to price, size, quantity, or Material. Artificial Intelligence is used at its best to create personalized and quick content that might be more efficient than human responding. It would give you the best result if you combine Artificial Intelligence chatbots with personalized content marketing.

2. Artificial Intelligence (AI) content creation

Now let's see what Artificial Intelligence (AI) content creation means a machine creates content for you.

Today, Artificial Intelligence (AI) content creation often refers to written content like posts, blogs, articles, and marketing copy. But it even has started to show its magic in creating audio and video, too.

Humans give Artificial Intelligence (AI) a prompt, description, or parameters. It generates the content, often in seconds or minutes, you can even create more content than you would with human writers or content producers.

3. Content generation Artificial Intelligence (AI)

Content generation Artificial Intelligence (AI) simply refers to the Artificial Intelligence (AI) tool you use to actually do AI-powered content creation.

These Artificial Intelligence (AI) tools have all kinds of capabilities. Write blog posts for you or even it can write email subject lines for advertisement copy.

There are even other kinds of content generation Artificial Intelligence (AI) will write anything for you on any topic.

4. How does content generation AI work?

There are content generation tools in the market today that focus on written content. 

These tools write content in a way by using natural language processing (NLP) and natural language generation (NLG) models and these models allow machines to understand human language and create their own language that sounds exactly like the human way.

Then, the machine uses all the online data from billions of online articles to generate content on your preferred topic required. This is original content Artificial Intelligence creates using what it's learned from online content. And it is not scraping pieces of existing content.

5. Artificial Intelligence (AI) changes advertising

Artificial intelligence is changing the way businesses advertise. In fact, today's digital advertising strategies would be impossible without a form of Artificial Intelligence (AI). Even electronic billboards can be powered by AI-based delivery of the best advertisement. And the kinds of ads known as "programmatic advertising."

Nowadays businesses must look beyond creativity if they want their ads to be effective. Today, it's all about targeting and delivering the right message to the right audience.

Some brands and business-to-business (B2B) buyers are overcome every day with advertisements. Most of them are irrelevant, that people skip the ad or move on to their next task specially this happens online. When this happens, advertisers lose money and brands lose the chance to showcase themselves.

With Artificial Intelligence (AI), businesses can optimize their return on investment (ROI) by only placing ads in front of the target audience or viewers. Many businesses are already using this technology for advertising.

6. Artificial Intelligence (AI) works in day to day life

We use Artificial Intelligence (AI) many times each day. Apps like Gmail and Google Docs use AI to read what you're typing, then understand it enough to recommend what to type next with Artificial Intelligence (AI)

For Example, Facebook Artificial Intelligence (AI) uses to detect who is in your photos, then recommends whom to tag in pictures. Self-driving cars use Artificial Intelligence (AI) to detect obstacles and make your driving experience easy.

Siri on your iPhone uses Artificial Intelligence (AI) to understand your voice commands and create responses that make sense to your request.

Some Artificial Intelligence (AI) technologies are machine learning, natural language generation, natural language processing and translating, deep learning, neural networks, speech recognition, and many more. That's because Artificial Intelligence (AI) technologies have a couple of advantages over traditional software.

7. AI is revolutionizing web design

Ai into webdesign

Traditional web design has always required an individual designer or a team of designers. These designers use a mixture of coding, different methods according to their experience and in some cases, they use pre-designed templates which are able to create unique website designs.

But as Artificial Intelligence (AI) has become more intelligent, this technology is becoming so advanced in terms of creativity, originality, and personalization. This makes it a powerful tool to cut down on the manual tasks that often come with web design. It also presents companies with a powerful tool to cut costs when it comes to hiring web designers.

8. How Artificial Intelligence (AI) Improved shopping experience

AI improving shopping experience
  • Enhancing in-store experiences

With the COVID-19 virus, people avoid going through stores And even its brand should be required to reduce its on-ground workforce and limit customer interactions. Digital screen or 3D online screen, AI-powered chatbots, and Interactive chatbots can assist customers in addressing queries in real-time, automating check-out counters via cashless payment modes, and facilitating stock replenishment through Real-Time Monitoring.

  • Personalization and customer engagement

Intelligent Retail Shopping revolves around the concept of personalizing the customer’s purchase history by customizing in-store product displays, prices, discounts, and loyalty recognition based on historical shopping data. Retailers obtain sales via online and offline channels with the help of AI and NLP algorithms, and are also predicting customer interests based on focused data information such as Social media activities ,demographics, geographical locations, and interactions and suggesting them.

  • Customer service improvements

With the application of omnichannel marketing, retailers have managed to ensure that interactions with customers do not stop due to pandemics. Retail store owners have improved the quality of customer engagement and started building interactive communication channels.

For example, chatbots can ‘talk’ to customers in human-like and simple ways, ensuring a smooth experience for the customers. They can also answer FAQs, recommend products, and address them in real-time.

Conclusion

Artificial Intelligence (AI) is the future of the business industry which is able to provide businesses with deep insights into their customers. Businesses will be able to hyper-personalize interactions and predict future customer behaviors based on the data collected.

Businesses are into AI investments and in the future, we'll discover the most and least effective ways of applying this technology in digital marketing.

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