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FB Reels

Facebook Introduced Sharing To Reels: Now Share videos From Third Party Apps

Reels is a rapidly growing content format, which is now available worldwide. It is an effective easy to reach vast audience at once.

Concentrated on making Reels the stylish way for creators to get discovered, connect with their audience and earn money, Facebook introduced sharing to reels, a new way for developers to make it easy for people to share video directly to Facebook accounts.

The company is introducing a “ Sharing to Reels” integration, which will allow creators to make it effortless for people to share video from their apps straightway to Facebook.

“ Once integrated, third- party apps will hold a Reels button so people can share short videos, additionally customized with Reels editing tools like audio, text, effects, captions and jags,” John McCarthy, Meta’s director of product management, stated in a blog post. 

“ Instead of downloading their video content and uploading it afterward, now you can invoke and share video seamlessly with one tap of a button option.”

Meta featured that as part of the launch, several of its partners, involving Smule, Vita and VivaVideo have previously integrated the “ Sharing to Reels” button in their apps. Developers who are interested in integrating the button in their apps can learn more about it accordingly on Meta’s developer website.

Facebook Reels sharing

The company says the new feature will support people reaching new audiences on Facebook and builds on its “ Sharing to Stories” feature, which allows developers to allow their users to share content to Facebook short stories straight from third- party apps.

Now notification comes as Facebook recently rolled out Reels worldwide after introducing it in the U.S. last September. Alongside the overall rollout, Facebook also presented more creative tools and new ways for creators to make money from their Reels through advertising, and soon.


Now you can add  audio, AR effects, captions with hashtags or tags for other accounts in the reel. When a person shares their reel from a third-party app to Facebook, the audience can easily follow along, like, comment and share with friends and family.


While Reels first began as a way to directly combat TikTok with a feature inside the Instagram app, Meta also brought them to Facebook shortly after. The company blew up during its Q4 last year earnings that Reels is currently its “ rapidly- growing content format by far.” The company also stated Reels was the biggest contributor to growth on Instagram and “ growing actually rapidly” on Facebook, too.

Reels is one of the largest product investments at Meta, which has intimately discussed the risk posed by TikTok. Meta CEO Mark Zuckerberg has called TikTok a big rival that’s growing at “ quite a rapid rate off of a genuinely large base.” It’s clear that Meta sees its new integration with third- party apps as a way to increase the fashionability and reach of Facebook Rolls, as it continues to contend with TikTok.