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SEO For A Makeup Artist

Why is SEO important for a makeup artist?

The makeup artist industry is shaping by the changing needs and demands of the consumers. People are becoming more and more concerned about their looks and personality. All thanks to the internet, the makeup industry is flourishing like never before.

"Making your passion business and taking it online is the smartest thing you can do today for growing your business."

As a business owner, you may have heard about SEO and may be wondering “what is SEO exactly?” Or “why an makeup artist needs professional SEO services?” or “how can SEO improve my website?” 
Don't you worry! We, Brand Beavers are here to help you with these important questions. Consider this as a short course in SEO that will help with everything that will be helpful for your website!

What exactly is SEO?

SEO is short for “search engine optimization.” To put it simply, SEO is meant to better optimize or improve your website’s performance in organic search results. The end aim of SEO is usually to get a high relevant traffic to your website by ranking on #1 spot of search engines like Google, yahoo, bing etc or at least on the first page.

SEO has risen as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers.

SEO is made up of a lot of smaller components, including keyword and keyphrase optimization, link building, content marketing, and more. It also involves some extensive research to determine what actions need to be taken on websites, and where specifically to take them.

Why would I need professional SEO services?

One needs to understand that all the current business strategies in the world have a digital presence they look up to for gaining a competitive edge over their competitors as well as to discover, establish or conquer new markets in their respective fields.

Being in the makeup business is tough as it is a cutthroat business where the customer reach, your brand image and, customer feedback are the three main pillars of success.

In this digital era, almost every website out there requires optimization for better ranking. But if you’re reading this page, it’s clear that you desire to know why you need SEO services. So we’ll explain to you!

Consider looking for a new vendor or business to work with you. Before you simply pick one out of the phone book, you probably do a little bit of research, right?. You might call up a few friends or business owners and ask whom they use for the specific service you are seeking. Based on their suggestions, you might then narrow down your list to a few companies. You might then research online, visit the businesses in person, or look for reviews. Based on all of these guidelines, you will then feel confident picking the top company to work with.

Believe it or not, this rule is very similar to how search engines decide which websites get the top spots for specific search terms. They take various factors into consideration, including website quality, popularity, and user satisfaction. 

Without the above factors, you would have difficulty selecting a business to work with – and without SEO, Search engine would have trouble picking a website to rank #1.

So, the short explanation is that you need SEO services because they will help send the right signals to search engines and push your website up the list of results into the top spot.

So, if you want to highlight your service and want professional SEO service for a makeup artist website or even want to build a website get in touch with us.

Our expert internet marketing and developer team have 6+ years of combined experience, and we know what it takes to get your website to sustain that top spot. 

But, 

If you are on a budget or cannot spend monthly charges for SEO services... read on. 

This article will equip you with a few golden rules that SEO professionals use regularly. And most importantly all these SEO tips are free and won’t even cost you a penny.

Step 1: Get Listed (Free of cost)

Apparently, this is the easiest step of this guide with a lot of value.

Make a list of 5 to 7 popular makeup and wedding-related websites where you can make a profile or get listed for your services.

Shortlist those that cater to your genre. ( Makeup artist in this case).

Select a popular website if it allows you to link back to your website directly in the profile. For eg: you click the link and it directly takes you to your website.

Avoid any random low quality (read spammy) websites for making such profiles.

It is the easiest backlink hack.

Step 2: Links (Free)

We discussed easy backlinks in the first step by getting listed on high-quality makeup and wedding-related websites. Now let us look at two types of links i.e internal links and outbound links.

An internal link is created when we link back one of our posts on our website in the current post. It has to be a related relevant post. 

Add a hyperlink to the text in the post. 

An outbound link is similar to backlink from other makeup or wedding-industry related websites to your website. In other words, it will act as a backlink to another website from your website.

Step 3: Mobile Friendly

More than 60% of google search is through mobile. A website that is not mobile-friendly is going to lack in rankings. No amount of SEO will be sufficient for the website that does not properly support mobile devices.

Step 4: Speed of Website

The speed of the website is a crucial signal in SEO since the beginning. Google wants a great user experience for its users. Hence mobile-friendly and speed of the website is essential.

Most of the makeup artist's websites are slow. It is due to the enormous amount of images. But using image optimization SEO, every image size can be reduced so that the page loads faster.

A slow website will be pushed down the ranking as Google doesn’t want its users to keep on waiting for the website to load once he clicks in the search.

Step 5: Image Optimization

Images plays a very important role on your website No matter how beautifully you describe your service to others, seeing the results always works better, and your website will be more portfolio of your work

  1. Use Alt Tag or Text  from your shortlisted keywords to describe your images 

  2. Reduce image size before uploading ( 100-200kb ).

Step 6: Content

If your website is well organized, clean, attractive, and focused, then it will likely already have a good groundwork for SEO. When your website is professional and clear to any human, it will be equally so for the search engines. If your content is unnaturally too repetitive then it will get flagged as inappropriate/untrustworthy content. 

Step 7: Break Down Pages

If your website is well organized, clean, attractive, and focused, then it will likely already have a good groundwork for SEO. When your website is professional and clear to any human, it will be equally so for the search engines. If your content is unnaturally too repetitive then it will get flagged as inappropriate/untrustworthy content. 

Step 8: Stay Active

The more activity on your pages, the better search engines will know that your page is a legitimate result and not just a spam site. And staying active doesn’t just mean updating your website, it also means making an effort to form connections in your everyday life.

Step 9: Don’t Cheat the System

Remember, the people who work at Google and the other search websites are very smart people. They know when you are cheating and lying, and if they catch you at it, your site can end up being banned from search results.

 However, if you are creating “fake” pages specifically to trick the search engines, if you are found “link farming,” keyword stuffing, link buying, or producing plagiarized material to improve your SEO, your site will suffer for it.

Conclusion

These are the 8 steps if followed properly will guarantee a boost in ranking. These steps have been personally tested on different makeup artist's websites.

It is a proven result-oriented beginner SEO tips that can be implemented by anyone. You don’t have to be a techie person! ;)

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