Every day, billions of people use Google to search for a variety of information about local shops, home remedies, tips, fashion trends, celebrity news, things “Near me” and much more for their easy living. According to one search, around 40% of mobile searches are based upon geographical location, and the numbers are likely much higher than that.
Let's take an example: if you are craving pizza on your way to the office, of course, you will take your phone and will use google map (google navigation) to search for a pizza shop near me. In such a way there are numerous people who are searching for relevant local businesses, and one of the best ways you can help yourself is to ensure that your business has an optimized presence on Google Maps.
Google Map Marketing and Google Map Optimization are important and one and the same thing. Both refer to marketing your local business presence on Google Maps by optimizing it. And just like any other form of optimization, even the expected end result is for your business to rank higher in relevant Google searches.
Now let’s say you’ve registered your business in the local directory and have optimized your presence on Google Maps. If any customer searches for your business category within your designated geographical region, you should automatically appear in the search results list! This is a great way to direct interested customers to your website, and is effective at helping to turn more searchers into paying customers! IF you want to reach out to your customers and list on top for your searched Google Map optimization is one thing you need to tick on your digital marketing campaign list.
Why is Google Maps Optimization so important?
Think with google tells us that 76% of those who conduct a “near me” search on their smartphones will visit a business near them they find within 24 hours. The result? More leads, higher conversion rates, and increasing your sales!
Nowadays Consumers directly Google everything they need without going to any other website. Because the information in search results pages themselves is completely answering their questions, resulting in “zero-click searches.” With potentially more consumers interacting with your businesses through Google Map Profile than your website or store location, you’ll want that profile to be optimized for quality engagement and conversions.
Boost your local ranking
Google’s algorithm for ranking Business Profiles Google Map does not just consider proximity and relevance but also activity and quality of information. Optimizing your Google map business Profile sends these signals to Google to rank you higher in local results. And higher in ranking, as you know, more visibility and engagement with your business.
They can find out where you are located and read your business website reviews if they know to search your business name in the first place. But with an optimized Business Profile through your Google Map Business account, consumers can discover you in keyword searches, call you, visit your business website, research your products and services, view, request a quote, book an appointment, make a reservation, and many more. And even, you can track clicks to your business website, appointment, or menu link using UTMs and Google Analytics.
According to Forbes, 95% of clicks through Google Search occur on the first page of search results. This should tell you that optimizing to get your website to show up on the first page is very important and most searchers will never find your local business whenever they’re looking for a product or service.
Here are some advantages of Google Maps optimization:
1. Smart SEO approach on Google Maps
When you feature your business website on Google Maps, you need to include all relevant information that your customers or searchers need to know when making a purchasing decision including what specific services you provide, or your hours of work, contact information, address, or any other detail which you think is important.
Google Maps makes a habit of prioritizing local businesses over other competitors in your category. By prioritizing for location, you’ll earn a higher search ranking, and thus experience less competition. Make your business as clickable as possible for easy access.
2. Relevant traffic
Nowadays Smartphones have built-in GPS that makes it easy to find anything you want, and then navigate right to the local source and today customers rely exclusively upon local searches to gather the information searchers are looking for when it comes to local businesses.
While some other forms of advertising can still add branding value, there really is no substitute for smart online search marketing when it comes to helping your local business get found online. Using relevant keywords for local searches should help you rank on a priority basis, and that means more lead traffic which translates to more conversions for your business and it will help customers to find your business easily.
3. Who is the target audience for Google Maps?
The campaign’s focus was on getting smartphone users between the ages of 18 to 40 to engage with the Google Maps brand, specifically targeting high consumption. The demographic targeting was broad because Google Maps is a product everyone can use easily, and mobile users have become synonymous with Google users. Approximately 75 percent of the campaign’s target audience uses Google Maps.
4. Know your target
To know your target customer, you should use a demographic portrait method. In this process, it is important to make the portrait as detailed as possible so that the abstract client turns into an old contact. Also, if you have direct competitors, it will be logical to look for the target audience among their subscribers on social networks and send them requests or demos, videos and photos. You can even add potential customers as friends and invite them to your group, write private messages, or set up targeted advertising on them.
According to Google, businesses with photos receive 42% more requests for driving directions to their location and 35% more click-throughs to their website. To optimize your account for search, it's important that you have to provide pictures of your physical store and images of your products or services.
Customers can also upload photos, which is another form of UGC to benefit from in business reviews and will create trust and authenticity in your business.
6. Give customers an opportunity to share a review
In listing your business locally, you can create a scope for communication between your customers and your business. Customers like to be able to check ratings, leave their own ratings, share personal feedback of their experience with you, etc.
Even negative comments can be your friend, as they give you a first-hand understanding of relevant opportunities for improving your performance. But of course, everyone loves to see positive comments from customers. Some studies show that around 68% of customers like to share reviews after purchasing.
7. Clear information
Let’s take an example that there is a local clothing store near your restaurant that might have added the same location So you can add some location for your customers, but they may have no awareness about your new location. And if your new location is actually a renovation, then many may still be identifying that location with the former establishment. Until you provide information about the whereabouts of your new locations with a local Google Map listing.
8. Google Maps will create an Authenticity of your business
There are many businesses online these days, it’s hard to know which ones are genuine, much less genuinely local. Authentication of business is your existence and your location through Google Maps, and you’ll build more local trust and confidence in your customers.
9. Budget-friendly, promotion
If you want customers to know about your business website, then you obviously need to figure out some good ways to promote it online. Google Maps optimization will really help you in this.
It doesn’t cost you anything to list your business on Google Maps and if you’re interested to take your business marketing to the next level you have to add information that’s current and correct, that will only help your business to get found easily for your target audience.
Consumers will continue using Google Maps to find the things they’re looking for, whether your business is listed or not. But if you are optimized for Google Maps, you have a much better chance of increasing your business view to your potential customers who are searching for the very things you have to offer from your business.