Brand video content marketing has become widely accepted because it helps businesses reach new customers in ways other forms of advertising cannot. Is video really worth the time and effort?
With over 2 billion views across the web every day, there is no doubt that video marketing attracts attention. The question is whether or not it converts into sales. If you want to see real proof of why people love watching video ads, look at the numbers for Google Ads. They had over $3 Billion in revenue from their video ad campaigns alone last year.
For a brand looking to get started with video marketing strategy, it can be daunting to try something new — especially since so much information is out there. That’s where our experienced team comes in. We provide ongoing support for all aspects of your campaign, from strategy through post production.
So how should brands approach video creation? There are some basics to remember before diving in. Let us show you how to create high impact brand video but, before that let's look at what is video marketing?
Video Marketing is a way to create an interactive experience that allows consumers to engage directly with brands through humanizing experiences, inspiring action, and driving sales.
This method of digital marketing has become increasingly popular among businesses for several reasons: It’s cheaper and faster than other forms of online marketing, it builds trust between brands and customers, and it helps foster positive relationships with existing customers.
Video Marketing is one of the best ways to advertise your business today. When done right, it can be highly effective in achieving your objectives and bring high ROI. If you would like to do something about increasing traffic to your site, then look at getting video marketing for your website.
Consumers love watching short clips about a product or company they are interested in, and sharing them through social networking websites like YouTube and Facebook increases the likelihood someone will purchase the item featured in the clip. Many businesses use video marketing as part of their integrated digital marketing campaign.
However, video marketing is also used entirely separate from other types of marketing campaigns, such as email marketing. Companies may produce short promotional videos to market themselves, or longer branded documentaries. These longer documentary style videos are commonly referred to as "how to" or "whiteboard tutorials."
Here are some tips on how to make brand videos that add value
Understand Why You Are Creating The Video
You have to be very crystal-clear about what you want to achieve out of the video. Successful videos are well researched; they are a representation of the brand and should have the capability to connect with the target audience of the brand.
Question yourself and when you completely understand what you are trying to accomplish you can customize it to fit the marketing platforms.
Understand Your Audience
Start with understanding your customer journey. How does he or she interact with your brand? What stages of the interaction influence whether they buy something or continue browsing? Once you know that, you'll be able to design a video that takes them from stage A to B.
Speak in Your Brand’s Voice
When we say that you should speak in your brand’s voice we do not mean it in literal terms. Your videos are an expansion of your brand image and they should revolve around the tone set by your brand. When it comes to consolidating text in the videos, there are no hard rules about it.
Use Your Brand Colour
Each of us is able to identify certain colors in others' personalities. If someone talks about themselves in terms of red, yellow, blue, or green, chances are they'll sound very different from another person talking about themselves in shades of grey, black, pink, and orange.
Include text in your videos, it’s a great opportunity to incorporate your brand colors. This can make it easy for viewers to recognize that the video is coming from you. As people subconsciously make associations based on color because our brain processes information in visual chunks.
Trust the Human Element
People want to hear from the sources they can relate to. A brand video revolving around an average person would appeal much more to the general audience than a brand video that revolves around the brand and its products.
The digital world is abundantly full of ratings and reviews but what the people still trust the most are the elements that they can relate too.
Create Your unique Editing style
The video editing process can seem like a daunting task. In reality, it’s just another way to tell stories about your brand. You can use different tools and techniques to express yourself visually and creatively. And you don’t need to worry too much about how you are going to take care of everything to create your unique editing style. Include professionals to help you get the best form of your video, it will save time, husstle to learn editing and quality work in a short time. The benefit of getting your unique style is that your audience can identify your brand's videos easily and keep your brand different in the crowd. We can help you with video editing services if you are looking to hire to professionals video editors.
Don't create lengthy videos
Videos are great because they help tell stories. In today’s world, people are consuming video at increasingly faster rates, which makes it even more important to ensure customers understand what you offer and why you're different. But creating longer videos isn't always the best option.
People aren't watching long videos anymore. They simply aren't. So go ahead and cut out those super slo-mo shots, over-the-top graphics, and slow transitions. Instead, focus on telling your story quickly and clearly. Try keeping each major idea within 30 - 45 seconds, and the rest of the time just use voiceover or text overlays.
Consistency Across the Video
Consistency & Quality can never be compromised when it comes to creating a video for brand. Without quality, you would miss the engagement that has to be generated among your customers, and without being consistent, you would lose the chance to create a long term relationship with your clients.As long as the message being sent out in the video is understood, you’re all set to produce a great brand video for your business. These tips will help you create a perfect brand video for your brand but sometimes its better to get it done from a professional video editing company.
79% of marketers who aren't using video plan to build a video strategy in 2022.Source: blog.hubspot.com
A well created video marketing campaign can do wonders for your business. Video content is far more powerful than most people realize and if executed correctly, it can really boost traffic, leads and sales. With the right tools and strategy, you can start creating amazing video for social media and youtube without spending too much money.