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Amazon Selling Omnichannel marketing

Amazon Selling Tips For Beginners And Small Business: Omnichannel marketing

If you’re an online retailer, you already know the selling power of Amazon. The marketplace with a massive audience represents 40% of all online retail sales and its influential position continues to expand. In fact, 54% of active consumers now say they begin their product searches on Amazon.

But success for businesses and retailers isn’t guaranteed. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also ensure your products and business stay one step ahead of the ever-increasing number of sellers competing for consumer attention.

Amazon is a massive opportunity for those who want to step into the industry of e-commerce.

Did you know that 74% of third-party sellers on Amazon earn more than $1,000 per month? Also, 38% of third-party sellers see over $10,000 in sales per month.

There are agencies that offer eCommerce management services for product listing & optimization  on top eCommerce platforms like Amazon, Flipkart, etc. Nevertheless, if you are someone looking for ways to increase the sale of your Amazon product, here are the best tips and tricks to help you.

Selling on Amazon is a great opportunity for everyone to build a sustainable business so let's see some amazon selling tips for beginners and small businesses.

Grow your business with Amazon

Fulfilment by Amazon (FBA) is an all-in-one solution to sell your products to massive customers. When you become an Amazon seller and use FBA, all you need to do is send your products to Amazon Fulfillment Centers and the remaining work is done by Amazon.

They will store your products, and when a customer places an order, do the packing and care of it, shipping, and delivering the product to the customer. The FBA also gives your products the Prime option and offers same-day or next-day delivery for eligible customers as well. And provide them with returns options and customer support queries for you.

Fulfilment by Amazon makes your offers more visible and competitive, giving you access to a massive audience of loyal Prime customers. And increases your chance of winning the Offer Display, which shows with the “Add to Cart” option when customers click on a product they wish to buy. As an Amazon seller, you can also participate in Prime Day, an annual shopping festival exclusively for Prime customers and sellers.

Have you checked to see if the products you plan to list are in categories that Amazon has gated?

Amazon has restrictions on who can sell certain categories of products. While the ungating process is usually overcome, it’s important to recognize that if your desired categories are gated, you must apply to get an ungated column. Amazon restricted ( which is known as “gated”) categories and products.

Review Amazon’s approval category of product pages before you decide to register on the Amazon seller site to learn more about the ungating process and whether it applies to your product categories.

Why Does Amazon Restrict a Specific Product?

Amazon wants to make it easy for retailers & entrepreneurs to get their businesses off the ground. However, their number one priority remains to make the Amazon marketplace a safe and a good shopping experience for its customers.

Along with safety and credibility for such a huge platform comes the need for specific legal and regulatory brand restrictions. In 2020 however, the Amazon Terms of Service ensure that both buyers and sellers are protected from dangerous legal actions and safety risks.

Advantages of an omnichannel approach for amazon sellers

1. Amazon and Data Unification

Amazon's omnichannel strategy is how it will connect to customer data over channels and devices. Basically, customer data such as behaviour, previous purchases, demographics, product/category empathy, and more are storehoused in each channel.

Amazon Prime is to the customer data challenge. Amazon Prime is the best incentive to create a seller account, and log in no matter which channel or device you are on.

Amazon piles advantages to Prime Membership because data unification is fundamental to a successful omnichannel strategy. It supports amazon sellers to understand customer preferences, fuels their recommendations and creates a seamless experience across devices.

2. Amazon creates a single customer view, through an omnichannel strategy

Amazon is one of the most successful e-commerce companies in the world, and its success is largely due to its omnichannel strategy. By creating a single customer view, Amazon has been able to provide customers with an integrated shopping experience across all channels.

The first step in Amazon’s omnichannel strategy is to create a unified customer profile. This profile includes information such as customer demographics, purchase history, preferences, and more. This data is then used to create a single customer view that can be used to personalize the shopping experience across all channels.

3. Focus on the customer experience

Omnichannel marketing is a powerful tool for businesses to reach their customers and build relationships. Amazon is one of the most popular online marketplaces, and it’s important for sellers to understand how to maximize their presence on the platform. One key element of successful Amazon selling is focusing on the customer experience.

When customers shop on Amazon, they expect a seamless shopping experience that meets their needs. Amazon sellers should focus on providing a great customer experience by offering competitive prices, fast shipping, and excellent customer service.

4. Enhances brand recognition, awareness, and visibility

Omnichannel marketing is a powerful tool for businesses to increase brand recognition, awareness, and visibility. With Amazon being one of the largest ecommerce platforms in the world, it is essential for businesses to take advantage of this platform to reach their target audience.

One way to enhance brand recognition, awareness, and visibility on Amazon is through product optimization. This involves optimizing your Amazon product listings with relevant keywords, attractive product images, and detailed product descriptions. Additionally, businesses should ensure that their products are competitively priced and have a good customer rating.

Another way to increase visibility on Amazon is through sponsored ads. Sponsored ads allow businesses to target potential customers who are searching for specific products or services. By targeting the right audience with the right message, businesses can increase their visibility on Amazon

5. Improves sales and traffic

By leveraging the power of multiple channels, such as Amazon, businesses can reach more customers and drive more sales.

One of the most effective ways to improve sales and traffic on Amazon is by optimizing your product listings. This includes ensuring that your product descriptions are accurate and up-to-date, as well as optimizing your product images and titles to ensure they are search engine friendly. 

Finally, businesses should take advantage of Amazon’s customer reviews feature to increase their visibility and build trust with potential customers. By responding to customer reviews in a timely manner, businesses can show that they value customer feedback and are willing to make changes based on customer feedback. This will help businesses build trust with potential customers, which can lead to increased sales and traffic.

Checklist of all that is required to begin registering as an Amazon seller :

Now before you start selling, you need to have all your details and documents ready.

  • Active Mobile Number

  • GST Number (or you are selling in a GST-exempt category)

  • Pan Details

  • Active Bank Account

  • Email ID

  • GST

How to Register and Launch your Business on Amazon

Step 1:

Click here to begin the registration process

Step 2:

If your phone number is linked to a customer account, use the email & password to Sign in from that same account

Step 3:

If you don't want to you can choose 'Create a new account on Amazon. in'

Step 4:

Enter the legal company name provided in your GST account.

Step 5:

Verify your mobile number through the OTP process.

Step 6:

Provide your store name which you have used early in the process, product and business address.

Step 7:

Enter your tax details, including your GST account and PAN number

Step 8:

Select the 'Products to sell' option from the dashboard and click 'Start Listing your product'

Step 9:

Enter your product name or barcode number to search for it in the existing catalogue of

Step 10:

If you can't find your product in the existing catalogue, choose 'I'm adding a new product not sold on Amazon to create a new listing of products.

Step 11:

Enter your product MRP, product quality, condition and shipping option.

Step 12:

Click 'Save and complete the process to add the product to your inventory

Step 13:

Go to your selling dashboard, add any remaining details, and upload your digital signature as well.

Step 14:

Click on 'Launch your business and you are ready to do your business.

Tips & Tricks to Sell on Amazon – As Amazon’s Sellers

1) Create a good product catalogue

Using really good images is very important for brand

65% of customers think that images are more important than product reviews or descriptions. Hence, it is important to have high-quality product pictures that clearly explain the product.

2) Infographics

In case you are selling a fan, in addition to product size, an infographic would be a great way to show how the product works and highlight its main features. Product descriptions must be IN detailed and should avoid making false claims. Products' names need to be relevant and must be concise with keywords that will help customers find them, easily.

Once all the above basics are completed and if you are the owner of a brand with a registered trademark, it is essential to do A+ cataloguing. A+ cataloguing let you create a brand store, it is like having your own website/landing page for your brand on Amazon India.

3) Description

Product descriptions are an essential part of any successful omnichannel marketing strategy. When selling on Amazon, it’s important to create detailed and accurate product descriptions that accurately describe the item you’re selling. This will help potential customers find your product and make an informed decision about whether or not they want to purchase it.

When writing a product description for Amazon, there are several key elements to consider:

• Include keywords that are relevant to your product and will help customers find it.

• Provide detailed information about the product, including size, color, material, features, etc.

• Make sure the description is accurate and honest.

• Include a call-to-action that encourages customers to buy the product.

• Use high-quality images to showcase the product.

• Use customer reviews and ratings to build trust in your product.

• Utilize Amazon’s A+ content to create a more engaging shopping experience.

By following these tips, you can ensure that your product descriptions are optimized for Amazon’s search engine and will help customers find your products quickly and easily.

4) Sponsored products:

Since you are new to the Amazon marketplace, it won’t be very easy to randomly search for your product. It takes time for a new product to show up on the search as it is unique to the website.

A solution for this would be to use the Sponsored Product feature which is on Amazon. Promoting your products will increase your visibility on the search page. Initially, the chargers will be high on advertising, However, over time it will give you a better return on investment.

5) Using Fulfilled by Amazon and Amazon Prime:

To ensure success it is important that your products should have Prime or Fulfilled by Amazon badges. This will enable you to send your products to Amazon fulfilment centres (FCs).

The majority of Amazon India sales come through Prime-eligible products and services. The Prime badge gives customers the confidence and trust to purchase on Amazon, as it also proves that your products comply with Amazon’s policies and rules.


If you’re looking for an e-commerce website to sell your products we have got you. While several e-commerce companies like eBay, Flipkart, Shopify, Walmart, and Etsy can make selling products online easy, the best way to make money online is by doing business with Amazon.

Amazon is a massive opportunity for those who want to step into the industry of e-commerce.

Did you know that 74% of third-party sellers on Amazon earn more than $1,000 per month? Also, 38% of third-party sellers see over $10,000 in sales per month.


How much do beginner Amazon sellers make?

Amazon sellers earn somewhere between $1,000 and $2,500 per month,

How successful are people who sell on Amazon?

Small companies often struggle to achieve profitability in their starting years, but Amazon SMB sellers see good profit margins and around two-thirds of sellers (65%) see profit margins higher than 10%.

Do Amazon sellers get paid right away?

Amazon issues payouts every two weeks.