Why to go for Email Marketing
If you want to increase ROI, then email marketing is one of the best ways to achieve your goals.
The following are some email marketing statistics from three chief players in the B2B email marketing biosphere. A very well managed and executed email marketing campaign generates the following statistics:
For every $1 spent, $44.25 is the average return on email marketing investment (Experian)
77% of consumers prefer to receive permission-based marketing communications through email (Exact Target)
72% of B2B buyers are most likely to share useful content via email (Earnest Agency)
Treat your email program like the movies
Email has an ability many channels dont: creating valuable, personal touches
Unrivalled Levels of Service
The following are some of the email marketing services that brand beavers provide.
1. We provide Best Email Marketing with planned Strategy
Email marketing means more engagement/more engagement means more leads/more leads mean more conversions/more conversions means more $$$. If you’re not using this marketing strategy to communicate with your clients, then you’re missing out—BIG time!
Select an ESP (Email service provider)- ESPs are services that let a business manage an email account through an online interface. In simple words, they enable a company to manage an email marketing campaign by providing avenues to format an email message to include images, links and custom layout design.
Build Lists:The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience; you’ve sent the appropriate email to fit your objective. A lot of companies build lists based off new and old clients. Others build lists based off other things. Ultimately, the lists we will build will be specific to our business or industry i.e. eLearning and IT solutions, and will be designed toward a specific objective.
Get Specific Also known as segmentation, this email marketing strategy allows us to target specific email users with a specific invitation or message. For example, if our company wants to engage its most loyal business clients, then it will segment its email list into a specific group around this marketing demographic and then target this group with special offers, relevant blog posts or event announcements. Segmentation is often considered a luxury service for an ESP, so be prepared to shell out a few extra ROI.
Get Automated An ESP should provide automation options that allow you to communicate with your prospective or current customers in a timely and relevant manner. A great example of automation is using an auto responder to reach out to someone who has either filled out a form or downloaded content on your website. For example, if someone subscribes to a newsletter on our website and they’re a new user, an auto responder can be created that will reach out to this potential customer to further the conversation.
2. Email Template Design
Remember, email marketing is innately personal. When you have someone’s email address, it’s almost like you have his or her home phone number. Use this information wisely. Hence the email must contain the content which has highest conversion rate and need to be presented in specific way of design. As per the customer’s clients requirements the design has to be feasible. As brand beavers our duty is to provide the best design for the email and that can easily attract anyone. With email template design we add some features to email and that creates a lot of difference.
How Brand Beavers is different from others? Following are some strategies done by BB to get the best email template for client.
Analysis of any project is always first step towards success. Our experts analyses the project and use right analytics and tracking tools to measure exact progress.
1. Drag & Drop:Quick and Easy. Simply bring the vision for your emails to life by dragging and dropping feature blocks and images into place. Like a puzzle where all the pieces fit ... all the time!
2. Live Editing: Updates as you go. Make edits directly in your email template. See what your email will look like as you're creating it.
3. Responsive Emails: Emails dressed to impress. Whether your email is being read on a desktop, tablet or smartphone, your email will always look its best.
4. Photo Editing: Don't have Photoshop? No problem, you can edit your images right in our email editor. Enhance your images by adding effects, stickers, or even by adding a message with beautiful fonts over your photo.
3. Tracking and Reporting
If we are doing email marketing but who is tracking the process and creating reports?
Yes this is really important aspect and Brand Beavers does it for all clients
Creating a Lead Nurture campaign involves creating a series of emails that are sent out over a period of time that are specifically design to get people who are on the fence to be interested in your business. These are the people who are kicking the tires and just need that extra shove in the right direction.
A Lead Nurture campaign can involve as many emails as you want to send your prospective client on a weekly, monthly or yearly basis. These emails are an effective way for a company to reach prospects, using blog posts or other forms of content to keep the potential client coming back for more.
As a marketing professional, it is our job to promote and enhance Our Company’s message and communications across the various user channels and many marketing mediums. It’s also our job to prop up your sales department to close deals, build revenue and improve our company’s bottom-line. And what better and more effective way to do this than through an effective B2B email marketing campaign?
Think of your email marketing strategy as a way of lending a helping hand to your sales department. While the company sales men and women are out attempting to churn up business, your back at mission control monitoring the email marketing campaign watching potential leads pour in.
Let us help you with Email marketing & Automation
Our team of professional email marketing experts is the perfect partner for a successful business partnership.