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Significant Impression Via Emails

How To Make A Significant First Impression via E-Mails

A lot of time business talking to clients through call service. For most business owners, phone conversations are daily practices. However, nowadays many conversations are had over the internet. So there is a chance that good conversations can take place over email. 

But unlike a phone conversation, email conversations make it harder to make good first impressions. If you’re using email marketing services to communicate with any of your first-time customers, it’s really important to be mindful of a few choice methods by which it will make your business look more professional. 

Be personal

If you’ve collected all the details about your subscriber in the signup process use them in your email. Try to personalize your emails with first names, gender, and interests.

Make an expectation 

Let your subscribers know what sort of products you’ll be sending and how often you’ll email them. This is particularly good because not only will you let them know how frequently you will email them and exactly what they have signed up for. Expectations should be clearly set.

Welcome emails

You might be surprised to learn that a whopping 40% of brands don’t send welcome emails at all, but 75% of new subscribers expect them. This means 40% of brands are missing a great opportunity to properly introduce themselves and their customers are feeling left out

Some brands ignore email completely “if the customer has already been to my website or interacted virtually with a sales agent, why do I have to send them another email on top of that?”

But this is not the reality. Welcome emails are great opportunities for your business. This is just an introduction. The purpose of this email is very simply for you to welcome your new subscribers to your business. 

You can include an actual Welcome message, followed by you letting them know what they can expect next. Or maybe you give free trials, so you’d want to invite your subscribers to use all the features included in that trial that assist them before buying from you. Or perhaps you have a specific product or service on your website.

However, with each of these welcome email scenarios, try to keep things simple. Pairing a welcome message with another message that either lets your subscriber know what your company will be doing next or what they, the potential customer, should do next. 

First Impression

Quick reply

When you receive an email is not much different from receiving a voicemail. The customer who left it for you expects a reply within a short amount of time which could be in 2 days. Try to avoid reading emails and saying that you’ll “get to them later”. The customer who has sent you the email is waiting for you to respond. The longer you take to do so, the worse the impression you give them.

Have a professional email address 

The very first thing that your first-time customer will see when they receive your email is your email address. By now, you should have an address that incorporates your business domain name in it. Using a Gmail or Hotmail account may not always look all that professional to customers.

Reward your new subscribers

Using an incentive is an effective plan to help get people to subscribe to your email. An unexpected reward for signing up creates a good image of the brand in customer thought.