How often has your site gotten traffic from Google only to realize that no new customers were found? Or maybe you saw a spike in visitors during a particular time period, then nothing ever happened after that? If so, you might want to check out these 8 reasons why your site isn't getting traffic.
Traffic is the lifeblood of every website, and without traffic, they won't get anywhere. Whether you sell products or services, or simply provide information, having high quality traffic is essential to success.
You probably already know what causes low conversion rates and a lack of customer loyalty. There are eight main categories of issues that prevent web pages and sites from becoming profitable businesses that generate constant revenue year round. These include problems with your site design, navigation, copywriting, page load speed, user experience (UX), and more.
Also, many websites do not appear in search engines because they lack the keywords that attract traffic. If your website lacks keywords, then you should add them using backlinks from other sites that rank well for those terms.
If your website takes more than two seconds to load, 14% of your customers will leave and find another place to shop.siteuptime.com
Backlinking also helps increase your site’s domain authority (DA), which contributes to better rankings. Adding keywords to your website also increases the chances that users will click through to your pages, and it reduces bounce rates and improves conversions.
Let's dive deep and check the most popular 8 reasons why your traffic isn’t growing!
1. Google hasn’t indexed your website yet!
Sometimes it can take a week or more for a search engine to refresh search results. This is because your website is brand new and doesn’t have any inbound links. It takes time for Google to explore new websites and web pages.
If you only launched your site this morning, then the most honest explanation is that Google just hasn’t found it yet. If there is at least one result in the search bar, then Google knows about your website.
If there are no results, then they don’t.
2. Your SEO game is weak
Google is the most dependable source of free traffic. But getting your content within the top 10 results is a difficult task. Only the best of the best websites manage to be featured up there.That means your content needs to be top-notch.
That’s the start. SEO is not only about search engines but good SEO strategies improve the user experience and usability of a web site. If your SEO strategy game becomes dull, you lose the visitors to your web site or customers to your online store.
Just skipping one important factor can result in very low rankings.
3. Your content is not good enough
Believe it or not, search engines and especially Google have become very effective in recognizing good content. So, if your content is not good and your website is not of high quality, the chances of ranking high in the SERPs and getting traffic are minimized.
Back in the old days we could ‘easily’ trick search engines by sending a few backlinks to our content and getting high rankings, but this is no longer the case.
Content that is of poor quality is very unlikely to perform well in the various social media channels
4. Your target keywords are out of your league
We all know the importance of keywords in search engine rankings.Which means it becomes 100 times harder to beat your competitors for a spot in the top 10.
Even if your content is the best, there’s no guarantee you’ll be able to achieve high rankings… the SERPs are unfair like that. They usually give the top rankings to authority websites.
5. Your social media presence is practically non-existent
Social media has become a giant part of traffic generation over the years. It’s no more about Google and search engines anymore.
So creating a presence within your social communities can mean a lot to your traffic.
6. Your content is not good enough
Your content is the prime reason why people come to visit your blog/website.You believe it or not, search engines and especially Google have become very efficient in recognizing good content. You should constantly write blogs on your website.
So, if your content is not great enough and your website is not of high quality, the chances of ranking high in the SERPs and getting traffic are minimized. In the old days, you could ‘easily’ trick search engines by assigning a few backlinks to your content and getting high rankings, but this is no longer the situation.
Content that is not of superior quality is very unlikely to perform well in the various social media channels.
Driving traffic is one thing. Getting them to stay is another. And performing this on a consistent basis, that’s the million-dollar question.
7. Your website is slow
We know that page swiftness is a ranking factor and various studies have revealed that users are more likely to make repeated visits to websites that load fast.
So, your website may be ranking and getting traffic from search engines or referrals from social media but as soon as the users land on a slow loading page, they leave without entering.
8. Complex CTA process
If it is an E-commerce store and the checkout process is complicated you will lose 50% of your business. Shopping cart abandonment is the biggest loss that a brand gets. When we consider websites, it is important to understand that people buy because they want to buy, if the website functions to support the decision making of the customer.
The main purpose of every website is to attract visitors and traffic through various sources, including search engines, social networks, and direct visits. Your site may be gaining or losing traffic at any given moment, but if you're unhappy with the current situation, then there's no need to give up.
There's no doubt that SEO plays a huge role in driving traffic to your website. It doesn't matter whether you run a local business or specialize in international services; you'll want to keep an eye out for new trends, so that you can continue optimizing your site in order to get higher rankings in different search results pages.
Hopefully, after reading through this entire article, you know what you're doing wrong and have some ideas for what you could do differently.